Senior PPC Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7kbgbr

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- Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo
- Leverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns
- Monitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROAS
- Collaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies
- Conduct A/B testing and continuously optimize targeting, creatives, and campaign performance
- Support the development and execution of paid media strategies for new international markets and audience segments
- Build and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration
- Drive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness
- Report directly to the Digital Marketing & Analytics Manager

Requirements

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- At least 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations
- Strong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising platforms
- Experience with Adobe Analytics (preferred) or Google Analytics 4 and Google Tag Manager
- Previous experience in the fashion, luxury, or e-commerce industry is highly desirable
- Strong analytical mindset, with exceptional attention to detail and the ability to interpret and work with large datasets
- Fluent English is required
- Native or professional proficiency in Italian is a plus

Core Competencies

Expertise in managing and optimizing multi-platform paid media campaigns, with a strong focus on leveraging Search Ads 360, Google Ads, and Microsoft Ads. Proven ability to analyze performance metrics and collaborate across teams to enhance campaign effectiveness i

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7kbgbr