Senior Director of PR and Marketing Communication
Pubblicato il 30-08-2026 - IHG Hotels & Resorts in Turbigo
As Cluster Director of Marketing and Communications, I will fully comprehend the vision of Six Senses to help people reconnect with themselves, others, and the world around them, and will embrace our values of local sensitivity and global sensibility, crafted experiences, emotional hospitality, responsible and caring, fun and quirky, and pioneering wellness. Sustainability, Wellness, and out of the ordinary experiences are at the core of everything we do at Six Senses. I will safeguard these pillars and their strategic planning and development and ensure all directives, practices, and initiatives are implemented, embraced, and adopted within the hotels.
Define, lead, and evolve the overall marketing strategy for the cluster, ensuring alignment with brand positioning, commercial objectives, and local market dynamics across Ibiza, Rome, and Milan.
Establish clear and differentiated positioning for each property, identifying key narratives, strengths, and opportunities, and translating them into compelling marketing strategies.
Drive long‐term brand equity while ensuring marketing initiatives support short, mid, and long‐term commercial performance.
Act as a strategic voice within the cluster, contributing to broader business decisions and ensuring marketing is fully integrated into commercial and operational priorities.
Provide strategic and creative direction on key campaigns, ensuring concepts are strong, culturally relevant, and aligned with the luxury positioning of the brand.
Guide and challenge teams to elevate the quality, originality, and impact of creative outputs.
Partnerships, Collaborations & Brand Development
Identify, develop, and lead high‐impact partnerships across fashion, culture, wellness, and lifestyle to reinforce the brand's cultural relevance.
Drive the development of brand extensions and collaborative initiatives that enhance awareness and commercial performance.
Communications, PR & Brand Visibility
Define and lead the communications and PR st