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Europe eCommerce Senior Manager The purpose of this position of Senior Manager, Europe eCommerce is to lead the development and accelerated penetration-led growth of Europe eCommerce channel, with accountability for development and implementation of overall online routes to market strategy, visibility to capture business potential at best cost aligned with BIC strategic goals and operational capabilities.
Build and lead EU eCommerce channel strategic planning to develop sales, visibility and conversion across Pure Players, Omni Channel, B2B and Marketplaces, with an efficient and scalable approach across the region.
Be accountable for the overall EU eCommerce P&L;, defining key investments and overseeing channel profitability.

Proactively and collaboratively work across the Company and with Digital CST to determine overall eCommerce strategy and the strategic role of the channel for each category, acting as the eCommerce EU expert to inform or influence key decisions with competence and vision.
eCommerce assortment strategy and optimal range development (and simplification), converging BIC strategic priorities, online shopper needs and customers’ specificities, with an incremental focus on Price-Pack-Architecture.
Content management, media/branding strategy execution and overall digital operation excellence
Best route-to-market, structure, capabilities, data management/tools and key partnerships implementation
Lead growth in Amazon, key EU customer, coordinating the work of regional and local teams, through excellent data-driven / shopper-centric customer planning, investments allocation to maximize ROI and best execution in sales, digital shelf activation and operations, whi

Senior Manager Ecommerce

Maestra

Bagnino

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