Senior Analyst, App Marketing

30 ago - Italia
Agoda

About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
Data and technology are at the heart of our culture, fueling our curiosity and innovation. The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda has deep experience in data science, product, strategy,



and other marketing fields and has built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. Adapt to new product features and roll out changes from successful tests.
Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g. understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap
Reporting, analysis, and insights: Bachelor’s degree or higher from top university in a quantitative subject e.g. computer science, mathematics, engineering business, science, or relevant field of study
~4+ years experience in data crunching f

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