Dealer Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7kjw8m

Manning Global, an Internationally renowned staffing and managed services organization specializing in providing staffing solutions for leading corporations in AI, IT & Telecoms, Engineering, Digital Media, Automotive and Renewable Energy is recruiting for Dealer Marketing Manager on behalf of one of their blue-chip international clients to join their organization in Italy
Candidarsi per questo ruolo è facile.
Scorra verso il basso e faccia clic su "Candidati" per essere preso/a in considerazione per questa posizione.
Job Title:
Employment:
Full time
Start Date:
August/****
Country:
Italy – Office based - Milan
Salary range:
60,********,000 EUR per year dependent upon experience
Contact:
Key Responsibilities
Develop and cascade annual, quarterly, and monthly dealer marketing plans aligned with national product launch calendars and regional sales targets
Design tiered marketing playbooks for different dealer categories (flagship 4S stores, satellite showrooms, authorised service partners) to ensure brand consistency while enabling local market adaptation
Establish and maintain Dealer Marketing Standard Operating Procedures (SOPs) covering showroom visual merchandising, POS material standards, and event execution checklists
Campaign Execution & Field Management
Lead the regional rollout of major campaigns (Auto Shows, Test-Drive Weeks, seasonal promotions, EV-focused events) across the dealer network
Conduct frequent dealership visits to audit campaign implementation, coach dealer marketing and sales teams on-site, and identify conversion bottlenecks (from lead capture to test-drive)
Act as primary liaison to resolve dealer concerns regarding brand support, budget allocation,



or marketing material delivery
Budget, ROI & Performance Management
Manage the regional Dealer Marketing Fund, including budget allocation, expenditure tracking, and claim reimbursement approval
Monitor campaign effectiveness using key metrics: Cost Per Lead (CPL), Showroom Traffic Lift, Test-Drive Conversion Rate, and overall sales contribution
Provide structured reporting and market intelligence to HQ, with KPI analysis and tactical recommendations
Digital & Capability Building
Drive adoption of brand-owned digital tools (CRM systems, lead management platforms, social commerce tools) among dealers to enhance online-to-offline (O2O) lead generation
Organise quarterly training workshops to upgrade dealer teams' capabilities in digital marketing (social media, programmatic advertising), customer experience management, and consultative selling techniques
Support dealers in leveraging Italy's evolving xysqume EV incentive framework and the government's €1.34 billion Automotive DPCM funding for sustainable mobility
Experience/Qualifications:
Bachelor's degree or above in Marketing, Business Administration, Economics, Engineering, or a related field
5–8 years of experience in trade marketing, field marketing, or dealer network management, preferably within the automotive industry
Proven track record of managing multi-dealer campaigns across diverse Italian regions (North/Centre/South)
Experience with both established OEMs and emerging brands is highly valued
Technical & Market Knowledge
Deep understanding of Italy's automotive retail landscape, including:
Regional market dynamics and consumer purchase behaviours
EV/PHEV incentive frameworks and regulatory environment
#J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7kjw8m