Digital Marketing

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This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing & E-Commerce Growth Manager based in Italy.

This is a commercially focused role for a digital marketing professional who can turn online visibility into measurable revenue growth. You’ll own strategies across SEO, AEO, GEO, paid advertising, email marketing, landing pages, and e-commerce optimisation. Your focus will be on generating qualified B2B leads, increasing online sales, and strengthening customer acquisition and retention. You’ll work across diverse customer segments and extensive product catalogues, connecting marketing activity directly to commercial outcomes. The role combines strategic ownership with hands-on execution, experimentation, analytics, and continuous optimisation. It’s an ideal opportunity for an analytical, results-driven professional who wants their work measured by revenue, conversions, and sustainable business growth.

Accountabilities




- Develop and execute an inbound marketing strategy focused on generating qualified B2B enquiries, quote requests, bulk orders, reseller opportunities, account applications, and online sales.
- Build targeted campaigns and lead-generation funnels for different industries, customer segments, product categories, and purchasing needs.
- Partner with sales and management teams to track leads from initial enquiry through conversion, improve lead quality, and introduce lead scoring, automated follow-up, and nurturing workflows.
- Own the organic search strategy across SEO, Answer Engine Optimisation, and Generative Engine Optimisation, including keyword research, competitor analysis, technical optimisation, structured data, internal linking, content architecture, and search-intent analysis.
- Optimise product, category, service, and location-based pages to improve rankings and visibility across traditional search engines and AI-generated search results.
- Develop co

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7kn1qg