Dealer Marketing Manager
Pubblicato il 30-08-2026 - Manning Global in Milano
Manning Global, an Internationally renowned staffing and managed services organization specializing in providing staffing solutions for leading corporations in AI, IT & Telecoms, Engineering, Digital Media, Automotive and Renewable Energy is recruiting for Dealer Marketing Manager on behalf of one of their blue-chip international clients to join their organization in Italy
Job Title:
Employment:
Tempo pieno
Start Date:
August/2026
Country:
Italy – Office based - Milan
Salary range:
60,000 - 80,000 EUR per year dependent upon experience
Contact:
Key Responsibilities
- Develop and cascade annual, quarterly, and monthly dealer marketing plans aligned with national product launch calendars and regional sales targets
- Design tiered marketing playbooks for different dealer categories (flagship 4S stores, satellite showrooms, authorised service partners) to ensure brand consistency while enabling local market adaptation
- Establish and maintain Dealer Marketing Standard Operating Procedures (SOPs) covering showroom visual merchandising, POS material standards,
and event execution checklists
- Campaign Execution & Field Management
- Lead the regional rollout of major campaigns (Auto Shows, Test-Drive Weeks, seasonal promotions, EV-focused events) across the dealer network
- Conduct frequent dealership visits to audit campaign implementation, coach dealer marketing and sales teams on-site, and identify conversion bottlenecks (from lead capture to test-drive)
- Act as primary liaison to resolve dealer concerns regarding brand support, budget allocation, or marketing material delivery
- Budget, ROI & Performance Management
- Manage the regional Dealer Marketing Fund, including budget allocation, expenditure tracking, and claim reimbursement approval
- Monitor campaign effectiveness using key metrics: Cost Per Lead (CPL), Showroom Traffic Lift, Test-Drive Conversion Rate, and overall sales contribution
- Provide structured reporting and market intelligence to HQ, with KPI analys