SE CBIA Activation Manager
Pubblicato il 30-08-2026 - Gsk in Milano
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role
Reporting into the CBIA Activation Director – Europe, this is a critical
leadership role ensuring the OU remains closely connected to our consumer,
shopper and customer at cluster level across Southern Europe.
This team will act as a critical link point between the OU and the Cluster in
key areas.
Key responsibilities
- Taking OU insights and analytics and driving relevancy and applicability deep into the clusters/markets to support the growth agenda
- Responsibility for working alongside clusters to understand performance drivers, partner on strategically critical customer projects
- Supporting shopper and consumer related insight projects linked to relevant local brands
- Partnering with Category and ComEx Teams within the Clusters to elevate Consumer and Shopper Understanding
- Elevate Performance Understanding across all Enterprise Functions at Cluster Level,
ensuring global and OU level tools are fully leveraged to drive One Version of the Truth
- Manage budget to ensure maximum efficiency of spend
Qualifications and skills
Essential
- Insight and Analytical Capabilities including understanding of advanced analytical methodologies including MMM, Price Elasticity and AI Capabilities
- Ability to work in a matrix environment and manage changing priorities in an efficient way
- Commercial understanding including P&L; management
- Experience of Shopper & Consumer Insight and demonstrated ability to impact growth
- Fluency in both Italian and English is required.
Preferred Qualifications:
- Familiarity with statistical software (e.g. SPSS, R, Python) or data visualisation tools (e.g. Power BI, Tableau)
EUR 56’481.00 - EUR 77’661.10 The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations. Compensation information is shared for the primary location of this role.
Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.
Job Posting End Date
2026-09-14
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.