Senior Brand Manager - maternity cover

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ppAs pioneer in the field of aspirational footwear, design and technology, Scholl offers a specialized product portfolio featuring unique comfort, proven technologies and contemporary design (for women and men) since over 100 years.br/By combining modern craftsmanship techniques, eco-conscious design, and sustainable materials, Scholl promotes personal well-being while reducing carbon footprints.br/Creativity defines our aesthetic, customization empowers our customers, and collaboration is our driving force.br/Scholl products are sold over 90 countries worldwide.br/For its Marketing department, Scholl Shoes is looking for a Senior Brand Manager to cover a maternity leave , reporting directly to the Chief Brand Officer and responsible for the following activities: /p h3BRAND MANAGEMENT /h3 ul liOversee the development of brand guidelines to guide internal and external stakeholders in maintaining brand integrity /li liManage brand-related activities for product launches and Collaborations, being in contact with other functions and departments /li liWork closely with departments such as sales,



product development to ensure a unified approach in delivery the brand promise /li liMonitor and manage marketing budget with efficiency and optimization as must haves /li /ul h3PR COMMUNICATION /h3 ul liDevelop PR Communication Guidelines /li liDefine PR strategies and communication plans both offline and online /li liOrganize corporate and social events with a digital component and press-days /li liPress offices coordination, run bi-weekly meetings with markets to assist them in the implementation of the communication strategy /li liDevelop press materials related to new product launches and corporate activities /li liLead the development of global campaign and all main executions and updates, including offline and online media /li /ul h3QUALIFICATIONS REQUIREMENTS /h3 ul liBachelor's degree in a relevant field; /li li5–7+ years of experience in Brand Management, Marketing, Communications, or related roles. /li liProven experience in managing international brands . /li liExperience in product launches and integrated marketing campaigns . /li liSolid experience in PR Communications , preferably with agency/press office coordination. /li liExperience in managing marketing budgets and optimizing investments. /li liExperience in coordinating cross-functional and international projects . /li liPrevious experience in Fashion, Footwear, Beauty, Lifestyle, or Consumer Goods is preferred. /li liHigh proficiency in the English language /li liAdvanced working knowledge of Office 365 applications including MS Outlook, Teams, Word, Excel, and PowerPoint; /li liComfortable to travel aboard; /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7kqvtm