Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7kvxtt

ppArsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy.
Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy.
To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re?development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.
/ppAmong its strategic partnerships, Arsenale collaborates with Orient Express in the development and management of exceptional hospitality experiences, combining timeless heritage, refined service, and contemporary luxury standards.
Through this collaboration, the Group contributes to the revival and expansion of the iconic Orient Express brand within Italy's luxury hospitality landscape.
/ph3What We Are Looking For: /h3pWe are looking for a Marketing Specialist to support the marketing and communications activities of one of the Group's brands and strengthen its positioning within the international luxury travel market.
You will help develop and execute integrated marketing initiatives across digital channels, trade communications, public relations and brand positioning — supporting brand awareness, nurturing relationships with the international luxury travel trade and contributing to commercial growth.
/ph3Key Activities: /h3ulliSupport the brand's presence across key B2B and inspiration channels, primarily LinkedIn and Instagram — contributing to content production, maintaining the publishing calendar and monitoring performance to keep it consistent with a curated,



authoritative positioning.
/liliSupport the management and optimisation of newsletters for the international luxury travel trade — advisors, tour operators and consortia — across editorial planning, content creation, audience segmentation and campaign reporting.
/liliContribute to the ongoing development of the B2B digital portal, working with the technical team to maintain product content, itineraries and sales materials, and supporting the editorial sections that underpin commercial distribution.
/liliHelp maintain relationships with international PR agencies, journalists and media across luxury travel, lifestyle and culture, supporting press communications and the brand's presence at key industry events and international roadshows.
/liliSupport the integrated communication strategy across touchpoints, ensuring consistent positioning and aligned commercial and editorial messaging.
/liliCollaborate with Sales, Business Development and external partners so that marketing initiatives effectively support commercial objectives.
/liliSupport performance monitoring through regular reporting and KPI tracking, flagging opportunities to improve.
/liliProduce marketing materials, presentations and sales collateral aligned with the brand's luxury positioning.
/li /ulh3Qualifications: /h3ulliBachelor's degree in Marketing,



Communications, Public Relations, Languages or a related field.
A Master's or specialised education in Luxury Brand Management, Hospitality Management or Journalism is an advantage.
/lili2 years in marketing, communications or PR — ideally combining luxury hospitality, premium travel or luxury lifestyle with structured corporate environments or international communication agencies.
/liliEditorial writing in English at native or C2 level, and excellent Italian.
/liliExperience managing LinkedIn and Instagram business accounts — content, editorial planning and basic performance analysis.
/liliFamiliarity with email marketing platforms, audience segmentation, automation and campaign reporting.
/liliSome experience with B2B luxury audiences — advisors, tour operators, consortia and high-end agencies — is a plus.
/liliExposure to media relations and PR agencies is a plus.
/liliFamiliarity with CMS platforms and B2B portals is an advantage.
/liliWorking knowledge of Canva, Adobe Creative Suite, Google Analytics and LinkedIn Analytics is beneficial.
/liliAdditional languages — French, Spanish or Arabic — are a plus.
/li /ulh3What We Offer: /h3ulliAnnual gross bsalary ranging /b from €****** to €******; /liliSupplementary bhealth insurance; /b /liliA culture that values bdiversity, equity, /b and binclusion.
/b /li /ulpOur company is committed to diversity and inclusion.
We encourage applications from all qualified individuals, regardless of gender, age, nationality, or background.
By applying, you consent to the processing of your personal data in accordance with GDPR (EU Regulation ********) and applicable national laws /p /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7kvxtt