Digital Manager
Pubblicato il 31-08-2026 - Randstad Professional Italia in Roma
We're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand.The Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands-on oversight of delivery across local and centrally managed platforms.Key responsibilities
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Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements.
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Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms.
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Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up.
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Coordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders.
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Assess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations.
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Oversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance.
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Use quantitative and qualitative insights to identify experience gaps, content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives.
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Support the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints.
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Prepare client-facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations.Tools and platforms
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Adobe Experience Manager (AEM), including page and component workflows
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Digital Content Management (DCM) tools
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Dynamic Yield for personalization and CRO collaboration
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GA4, Adobe Analytics and Contentsquare for website and experience analysis
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Microsoft 365 and project-management / ticketing tools such as Jira, Confluence or equivalentExperience and qualifications
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5+ years of experience in digital strategy, website management, digital project management or digital consulting, preferably in an agency or complex international environment.
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Strong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO.
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Experience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities.
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Confidence in client-facing communication, workshop facilitation, presentation and stakeholder management.
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Working knowledge of AEM-based ecosystems and data-informed optimization tools. xysqume
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Fluent written and spoken English;
automotive, mobility ore-commerce experience is a strong advantage.