Brand Language Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7l1017

Luxury Brand is looking for a Brand Language Specialist responsible for maintaining the brand's verbal identity across all product and branding touchpoints. This role ensures consistency in labelling, product storytelling, and brand glossary.

Key Responsibilities

- Write both technical and collection copy for product labels, hangtags, packaging, product inserts, certificates, and other product communication materials.

- Translate technical product features, craftsmanship, and material innovations into meaningful, client-centric narratives.

- Manage the brand's terminology, naming conventions, and language usage, ensuring consistency across all internal and external communications.

- Maintain a centralized Brand Glossary, defining approved terminology, product vocabulary, messaging frameworks, and writing standards, aligned with internal copywriters and creative team.





- Review and edit copy produced by internal stakeholders and external agencies to ensure alignment with the brand's voice and language standards.

- Continuously refine the brand language by identifying opportunities to strengthen clarity, consistency, and emotional impact across product touchpoints.

Skills & Qualifications

- Exceptional writing, editing, and storytelling skills.

- Strong understanding of branding, tone of voice, and verbal identity systems.

- Ability to balance technical accuracy with creative, emotionally engaging communication.

- Experience developing language guidelines, brand terminology, and editorial standards.

- Excellent attention to detail and consistency.

- Strong collaboration and stakeholder management skills.

- Experience working with cross-functional creative and product teams.

- Native or fluent English.

- Italian as a second language preferred (additional languages are an advantage).

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7l1017