Manager, Strategy
Pubblicato il 31-08-2026 - WPP Media in Milano
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
In this pivotal role, the Manager, Strategy will be responsible for overseeing the communication strategy for one leading international client, known for its strong market reputation and position. The candidate will drive communication strategy, ensuring its consistent and qualitative translation into daily media planning, and effectively integrating expertise from data science, e-commerce, and content to deliver comprehensive strategic solutions.
This position requires provocative thinking and the ability to maintain strategic consistency across all brand initiatives, acting as a critical interface with global teams and ensuring strategic continuity.
Skills and Experience
Conduct in-depth market and brand analysis to define powerful insights, driving strategic recommendations.
Collaborate with the Data Science team to identify growth audiences through a strategic lens.
Articulate compelling insights on target audiences, including consumer decision journey pain points, to inform communication platforms and architecture.
Manage communication strategy development for annual planning, major launches, and campaigns, addressing client business and communication problems.
Contribute to high-level strategic projects, such as Masterbrand strategies and integrated media/e-commerce planning.
Ensure consistent and high-quality translation of communication strategy into day-to-day media planning.