Job Posting Title Digital Analytics & Web Performance Specialist
The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company's core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
Tutte le competenze, le qualifiche e l'esperienza necessarie per un candidato di successo sono elencate nella seguente descrizione.
What you will do
As Digital Analytics & Web Performance Specialist, you will be the go-to person for digital performance analysis at HQ level and for operational support to local markets.

You will have full ownership of the CRO and A/B testing platforms adopted by the company, independently managing vendor relationships, account configuration and day-to-day analytical support to internal stakeholders. Your work will have a direct impact on the optimization of the user experience across the Group's websites and on the effectiveness of each market's digital strategy.
Key ResponsibilitiesData Analysis & Stakeholder Support
- Collect, interpret and respond to analysis requests from local markets, acting as the dedicated point of contact for all Google Analytics 4 (GA4)-related needs.
- Produce advanced reports and custom dashboards to monitor digital KPIs, traffic trends, user behavior and website performance, tailoring outputs to each market's needs.
- Manage CRM analytics, campaigns results and revenues contributions, integrating data across the funnel.
- Proactively identify insights, anomalies and optimization oppor

Digital Analytics

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