Product Marketing Manager
Pubblicato il 31-08-2026 - HCLSoftware in Roma
pbRole Summary: /b /ppbSenior Product Marketing Manager /b who owns the integrated marketing plan with budget /ppresponsibility, drive demand generation and market awareness for HCLSoftware’s /pporchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerate /ppadoption—especially for Automation Orchestration (HWA, UnO) /ppbr/ppbKey Responsibilities: /b /pulliPortfolio Positioning Messaging: Define and maintain clear, differentiated messaging across Automation (HWA, UnO), DevOps (Loop platform and related offerings), and Mainframe—anchored on orchestration as the enterprise control layer. /liliAutomation Orchestration Priority: Lead value propositions and competitive positioning for HCL’s Automation Orchestration strategy, positioning UnO and HWA as the foundation for process, hybrid, and agentic orchestration. /liliDemand Generation Digital Campaigns: Drive comprehensive, multi-channel digital marketing campaigns to build market awareness and generate high-quality leads—supporting both on-prem and SaaS offerings, with measurable pipeline impact. /liliAnalyst Recognition Market Proof: Amplify analyst recognitions, reports, and market validations through campaigns, sales assets, and partner communications to reinforce credibility and accelerate buyer confidence. /liliSales, Partner Geo Collaboration: Partner closely with Geo marketing and sales teams to design and execute regional lead-generation initiatives, events, webinars, partner campaigns, and account-based motions aligned to local priorities. /liliSales Partner Enablement: Develop compelling enablement assets (core decks, solution briefs,
use-case narratives, competitive positioning) that help sales teams and partners convert demand into qualified opportunities. /liliCustomer Value Storytelling: Build and scale customer success stories, references, and ROI narratives that demonstrate how orchestration connects automation, DevOps, and mainframe workloads into tangible business outcomes. /li /ulpbr/ppbIdeal Candidate Profile: /b /pulliA senior product marketing leader with strong experience in enterprise automation, orchestration software, capable of translating complex technologies into clear, outcome-driven messaging and, with a proven ability to partner with Geo teams and sales to generate pipeline and accelerate SaaS adoption. /liliA confident communicator and structured team manager, able to balance creativity with execution discipline in competitive, fast-moving markets. /li /ulpbr/ppbMandate Skills: /b /pulliSoftware Product Marketing: Ability to define clear positioning and messaging for complex enterprise software portfolios. /liliDemand Generation: Experience driving digital and field campaigns that generate qualified leads and pipeline, including SaaS. /liliSales Geo Collaboration: Proven ability to work closely with sales, Geo marketing, and partners to support regional initiatives. /liliMarket Proof Storytelling : Skill in using analyst recognition and customer success stories to build credibility and support sales. /liliPeople Cross-Functional Leadership : Experience leading teams and influencing large, cross-functional groups to deliver shared outcomes. /li /ulpbr/ppbCandidate Data Privacy Notice /b /p