Head of Paid Social, Insurance
Pubblicato il 31-08-2026 - Jobgether in Italia
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Paid Social, Insurance based in Italy.
This is a senior, hands-on performance marketing leadership role focused on owning paid social for a high-potential insurance vertical. You will take end-to-end responsibility for Meta and TikTok performance, from budget allocation and bidding to creative testing, attribution, compliance, and margin. The role combines strategic ownership with daily execution in a fast-moving, data-driven environment. You will be expected to scale monthly investment significantly while protecting contribution margin and improving performance predictability. Working closely with creative, product, compliance, and business leadership, you will turn complex channel challenges into practical growth opportunities. You will also build repeatable testing frameworks and playbooks that raise the effectiveness of the wider paid media team.
This is an opportunity for an experienced performance marketer to shape a growing channel rather than simply maintain an established playbook.
n
Accountabilities
Own the end-to-end paid social strategy and execution for the insurance vertical across Meta and TikTok, with direct accountability for spend, pacing, performance, and contribution margin.
Manage budget and bid strategies, making informed trade-offs between ROAS and contribution dollars to maximize profitable growth.
Develop and lead a high-velocity creative testing roadmap in partnership with creative strategists and production teams, overseeing tests from concept and launch through analysis and post-mortem.
Monitor performance closely, diagnose shifts caused by campaign, platform, attribution, audience, or creative factors, and take decisive corrective action.
Scale monthly paid social investment substantially while maintaining target margins and improving the predictability of channel performance.
Build a documented, rep