Digital Manager
Pubblicato il 31-08-2026 - Randstad Professional Italia in Lombardia
We're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand.
The Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands-on oversight of delivery across local and centrally managed platforms.
Key responsibilities
• Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements.
• Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms.
• Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up.
• Coordinate cross-functional resources including Account, Creative, Copy, AEM, Development,
CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders.
• Assess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations.
• Oversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance.
• Use quantitative and qualitative insights to identify experience gaps, content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives.
• Support the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints.
• Prepare client-facing audits, presentations, recommendations, status updates