Crm Manager
Pubblicato il 30-08-2026 - Richemont Iberia in Bardi
ppYOUR MISSION: /p pReporting to the Image, Marketing Communication Director, the candidate will develop and oversee bSerapian global CRM strategy /b, both bonline and offline /b, aimed at bbuilding an omnichannel client journey /b, increasing engagement, loyalty and optimizing ROI and key CRM clienteling metrics.
/p h3HOW WILL YOU MAKE AN IMPACT?
/h3 h3CRM Management /h3 ul liDefine and implement the brand's CRM and omnichannel client engagement strategy, ensuring seamless integration across all touchpoints and alignment with overall marketing and business objectives /li liCreate the CRM Strategy with an omnichannel data integration (retail, e-commerce and wholesale) /li liMap an omnichannel Customer Journey, across all touchpoints (online and offline) /li liEnsure CRM initiatives effectively support both brand positioning across digital platforms and drive commercial performance through an integrated omnichannel approach /li liManage CRM tools (especially the new generation and digital ones), leveraging their full capabilities for client interaction and data management /li liMonitor and analyse CRM KPIs and cross-channel business trends to provide insights to optimize clients retention, reactivation, engagement, conversion and to continuously improve campaign performance /li liDrive customer retention, client loyalty, and customer lifetime value through highly targeted digital and omnichannel CRM initiatives, delivering personalized experiences at every touchpoint /li liOversee integrated CRM campaigns and client communication across all touch points,
ensuring a consistent and cohesive brand experience /li liDefine omnichannel CRM guidelines and best practices to support customer engagement and suggest new client acquisition strategies to optimize and expand the customer base and optimize sales growth across the retail network /li liPlan and manage email, SMS, push notification, and loyalty campaigns /li liDevelop advanced customer segmentation strategies and targeted marketing initiatives, leveraging comprehensive data insights from all digital and physical client behaviours, engagement patterns, and spending across the omnichannel ecosystem /li liPartner with retail teams to strengthen clienteling practices and CRM adoption within stores /li liEnsure data quality and compliance with privacy regulations and group's guidelines.
The candidate will work with Richemont HQ and external suppliers, leading the roll-out of technology implementation /li /ul h3Media Activities /h3 ul liOversee the media budget and develop media campaigns from briefing through to implementation and tracking in collaboration with Group's media agencies and external partners /li liIn collaboration with the E-commerce dept., design a performance marketing strategy /li liIn coordination with the Sales Director, Wholesale Manager, and Marketing Director,
establish the annual wholesale support strategy and schedule the related activities within the global marketing calendar /li liManage the reporting and analysis to enhance return on investment (ROI) and continuously monitor to optimize ROI performance /li /ul h3AP budget coordination /h3 ul liCoordinate with the Regions on the progress and consolidation of the AP budget in line with the annual allocation /li liHold periodic meetings to review expenditures and update the spending status for each component of the AP budget /li liAssist the Marketing and Ecommerce teams in finalizing all operational procedures related to AP expenses.
This includes the complete process from vendor setup, creation of Purchase Orders, to receipt of invoices /li /ul h3HOW WILL YOU EXPERIENCE SUCCESS WITH US?
/h3 ul liAt least 8-10 years of experience in CRM, digital marketing, media planning, or related fields.
/li liCRM and Omnichannel strategy execution in a Luxury Maison HQ.
/li liStrong knowledge of CRM platforms (e.g., Salesforce, HubSpot, Adobe Campaign) and marketing automation tools.
/li liExperience managing paid media campaigns across major digital platforms.
/li liAnalytical mindset with proficiency in data analysis and reporting.
/li liStrong project management and stakeholder management skills.
/li liExcellent communication and presentation skills and ability to work cross-functionally (with different teams: Mktg, Sales, E-commerce).
/li /ul pCCNL Commercio /p pSalary Range 50K – 60K€ /p pAnnual Premio Plan /p p8 EUR Meal Voucher per working day /p pWelfare /p /p #J-*****-Ljbffr