UA Manager
Pubblicato il 01-09-2026 - Naphora Games Group in Italia
At Naphora Games Group, we’re building more than games, we’re building a global team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games.
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We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster.
Our goal is to create world‑class games that players around the globe love and remember. If you thrive in a high-performance, ownership‑driven environment and want to make a real impact, you’ll fit right in with us.
Role SummaryOwn and scale Naphora’s user acquisition across our mobile games.
Your objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data‑driven optimization.
You’ll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention,
monetization, and LTV.
User Acquisition & Growth
- Develop and execute paid and organic acquisition strategies across multiple mobile games
- Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networks
- Own campaign budgets, bidding strategies, and performance optimization
- Scale acquisition while maintaining profitability and player quality
- Support global game launches and LiveOps marketing initiatives
Creative Testing & ASO
- Define and execute creative testing roadmaps
- Test and optimize creatives to improve CPI, IPM, CTR, CVR, and ROAS
- Lead App Store Optimization (ASO) initiatives to improve visibility and store conversion
- Plan and execute creator and influencer acquisition campaigns
Analytics & Optimization
- Analyze campaign performance and turn data into actionable recommendations
- Track key acquisition, retention, monetization, and LTV metrics