01 set - Italia
Ey
At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The opportunity We are seeking an experienced Generative Engine Optimization (GEO) and SEO specialist to support the execution of EY's SEO and GEO strategy across content portfolios within a large, complex digital ecosystem of global and country-specific websites.
This role is responsible for applying established governance standards, processes and optimization practices to improve organic search visibility, AI discoverability and content performance. The GEO SEO Optimization Supervising Associate serves as the operational link between strategy and execution, working closely with global and local teams to ensure consistent adoption of approved SEO and GEO practices across content portfolios and digital experiences.
The role focuses on implementing optimization recommendations, driving execution excellence,
monitoring performance and supporting continuous improvement efforts. The ideal candidate is an experienced SEO and GEO practitioner with a proven ability to execute optimization initiatives within large, complex organizations. They are comfortable analyzing performance data, identifying opportunities, implementing improvements and enabling stakeholders to adopt established SEO and GEO standards, processes and best practices at scale. Key Responsibilities
- Execute SEO and GEO optimization activities to improve search visibility, AI discoverability and content performance.
- Optimize content for traditional search engines, answer engines and AI-powered discovery experiences, including Large Language Models (LLMs).
- Conduct content reviews and implement optimization recommendations to improve organic performance and discoverability.
- Apply SEO and GEO governance standards, processes and operating model requirements across optimization
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