01 set - Italia
Culligan
At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance MarketingSpecialist to support and optimize our digital campaigns across channels. Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
Support the definition and implementation of campaign structure, targeting, and bidding strategies
Support optimization of landing pages and campaign flows to improve lead quality
Tracking & Data Management
Support the setup and management of tracking via GTM, GA4, and platform pixels
Ensure data consistency and support end-to-end tracking up to Salesforce CRM
Manage and monitor data flows and automations (including Zapier)
Support cookie and consent management activities in line with GDPR requirements
Performance Analysis & Reporting
Analyze full funnel performance (media → leads → CRM → conversion)
Build and maintain reports using Power BI
Contribute to performance reviews with Marketing and Sales teams
Support lead quality analysis in collaboration with Sales
Collaboration & Governance
Work closely with Marketing and Sales teams to improve campaign effectiveness
Contribute to global performance discussions/committees by sharing data, results, and learnings
4–6+ years of experience in Performance Marketing / PPC / Lead Generation
~ Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Google Tag Manager & GA4
~ Strong analytical mindset with ability to: interpret performance data; translate data into actionable insights
~ Experience working with performance KPIs (CPL, MQL, conversion rate)
~ Good understanding of digital funnel and lead generation dynamics
~ Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
~ Fluent English
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