Italy White Goods Product Manager

01 set - Milano
Xiaomi Italia

Role Responsibility
White‑Goods GTM Ownership End‑to‑end ownership of refrigerator and washing machine portfolio business for Italy market. Lead new‑product launch execution and deliver country‑level sales targets. Manage full product lifecycle from introduction, growth, maturity to end‑of‑life, and take accountability for country‑level volume performance, inventory turnover and category profitability.
Product Roadmap & Localization Strategy Deeply understand local consumer behaviors, home‑appliance competitor landscape, and dynamics of offline KA retailers and e‑commerce channels. Submit market product requirements and category roadmaps to European HQ. Collaborate with HQ product team on SKU selection, local pricing and localized value‑proposition packaging, and deliver complete country‑specific new‑product launch playbooks.
Sales & PSI Inventory Management Develop category sales forecasts, allocate stock, enforce stock & price discipline and maintain healthy omnichannel price integrity. Monitor PSI (Purchase‑Sales‑Inventory) metrics, flag inventory risks,



drive slow‑moving SKU clearance to sustain solid inventory turnover, and align supply cadence for offline retail, operator channels, Amazon and local e‑commerce partners.
Cross‑Functional Execution Partner with local sales, retail, marketing, after‑sales and supply‑chain planning teams to drive new‑product distribution, in‑store merchandising, sales associate enablement and campaign delivery. Translate European regional strategies into locally‑adapted execution, and build reusable operational playbooks for country‑level white‑goods business.
Market & Competitive Intelligence Continuously track white‑goods market size, key competitors’ product portfolio, pricing, channel tactics and marketing initiatives. Produce regular business reviews and competitive analysis reports to iterate product and commercial strategies, and grow Xiaomi white‑goods market share in‑country.
Risk & Project Management Act as project owner

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