01 set - Pavia
Randstad Professional Italia
We're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand.
The Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands-on oversight of delivery across local and centrally managed platforms.
Key responsibilities
- Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements.
- Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms.
- Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up.
- Coordinate cross-functional resources including
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