Sales Manager

01 set - Taormina
Panoram Hotel Management

Panoram Hotel Management is a forward‑thinking hotel management company with presence in Spain and Italy and a continuously growing portfolio under renowned international brands such as Hilton, IHG and Accor. Our mission is to deliver efficient, innovative and results‑driven management, supported by scalable systems, digitalization and operational excellence.

As part of the Tapestry Collection by Hilton in Taormina, Sicily, we are seeking a Sales Manager with strong commercial expertise, a strategic mindset and a passion for hospitality, ready to drive the hotel’s commercial strategy, strengthen its market positioning and accelerate business growth across both national and international markets.

Main Responsibilities

Lead and execute the hotel’s commercial strategy, strengthening its positioning across key national and international markets.
Develop and execute sales and marketing actions that drive revenue across all segments, ensuring alignment with brand standards and Panoram objectives.
Proactive business development skills across Leisure, Groups, MICE and Social Events.




Build, nurture and grow relationships with key accounts, securing new business opportunities and increasing market share.
Conduct client visits, FAM trips, show rounds and target sales initiatives to maximize lead generation and conversion.
Represent the hotel at trade shows, industry events and community platforms to enhance visibility and strengthen commercial positioning.
Ensure all marketing content and promotional materials are updated and aligned with Hilton brand guidelines, supporting effective PR and communication efforts.
Monitor sales KPIs, market trends and competitive insights, proposing proactive strategies to optimize performance and achieve commercial targets.
Work closely with other Commercial disciplines (Revenue Management, Marketing & BI) to optimize Total Revenue, mix and pace.
Identify opportunities to expand the hotel’s customer base and strengthen its presence in strat

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