Digital Marketing Specialist
Pubblicato il 02-09-2026 - Allianz Commercial in Lazio
Descrizione dell’offerta di lavoro
This job is with Allianz Commercial, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
We are looking for an experienced professional in Digital Marketing within Life Insurance business, with a strong focus on online distribution of protection products (especially Term Life Insurance - TCM). This is a role requiring hands‑on experience in companies that sell life insurance policies through digital channels. The ideal candidate combines insurance expertise, digital marketing capabilities, and a strong data‑driven mindset, with growing exposure to AI‑driven tools and marketing automation.
Key Responsibilities
- Design and execute digital marketing campaigns for online life insurance products, with a focus on TCM, ensuring alignment with brand guidelines and business objectives
- Develop and optimize online sales funnels to improve customer acquisition, retention, and conversion rates,
leveraging data analytics to identify market trends and opportunities
- Coordinate with external marketing agencies, web agencies and commercial partners to manage social media presence, Pay‑per‑Click platforms and lead generation initiatives
- Provide cross‑functional support to Direct Business operations, ensuring alignment and synergy across departments
- Monitor and analyse digital marketing metrics and KPIs to refine strategies and ensure continuous campaign performance optimisation
- Ensure consistency of brand and layout guidelines across all digital touchpoints, managing adaptation requests in line with group standards and local market needs
- Prepare and present performance reports to the Head of Direct Protection Business and the Branch Manager, providing strategic insights and recommendations
- Manage relationships with brokers, affinity groups and business partners to expand business opportunities
- Collaborate with the IT department to