02 set - Monza
Randstad Professional Italia
We're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand.
The Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands‑on oversight of delivery across local and centrally managed platforms.
Key responsibilities
- Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements.
- Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms.
- Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up.
- Coordinate cross-functional resources including Account, Creative, Copy, AEM, Development,
CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders.
- Assess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations.
- Oversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance.
- Use quantitative and qualitative insights to identify experience gaps, content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives.
- Support the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints.
- Prepare client‑facing audits, presentations, recommendations, status updates
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