02 set - Rovereto
Bonfiglioli Riduttori
ABOUT US
Bonfiglioli is a worldwide designer, manufacturer and distributor of a complete range of gearmotors, drive systems, planetary gearboxes and inverters, which satisfy the most challenging and demanding needs in industrial automation, mobile machinery and renewable energy.Established in 1956, Bonfiglioli operates worldwide in 20 countries and 18 production facilities, with a wide network comprising 550 distributors and over 5.000 employees.Excellence, innovation and sustainability are the drivers behind our growth as a company and team.
We are seeking a Solutions Marketing to join our team in Calderara di Reno (BO).MISSION
In this role, you will be part of the Solutions Marketing area, responsible for developing and executing the BU’s product marketing strategy, defining value propositions, creating marketing materials, and supporting the Sales Team.MAIN RESPONSIBILITIES
Market Analysis & Product Positioning
Analyzes and monitors global market, technology, competitor, and customer trends related to solutions.
Defines and applies analytical tools to assess market segmentation and the positioning of products and solutions.
Identifies new market opportunities within BU sectors and drives continuous improvement initiatives.
Collaborates with product Project Management and Product Lifecycle Management to shape the product and solution roadmap by translating customer needs and value insights.
Communication & Promotion
Implements the product communication strategy across markets and sectors, ensuring consistent messaging.
Develops and adapts key messages for events, trade shows, and various communication channels.
Collaborates with Sales, Product Management, and Marketing teams to update commercial materials such as catalogues and website content.
Supports Sales in creating sector-specific tools (presentations, guidelines, competitive guides) to emphasize product value, customer benefits, and market insights.
Oversees the preparation of training materials for Sale
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