02 set - Parma
Altro
Barilla Group in Parma is seeking a Shopper Marketing Manager for Pasta & Condiments to lead shopper-centric growth across channels. You will define omnichannel strategies and translate insights into impactful activities that drive sales and conversion.
The role collaborates across Trade, Marketing, Sales, Digital Commerce and Global teams to ensure alignment and measurable results. Reports to the Associate Director of Shopper Marketing & Digital Commerce.
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