DIGITAL MARKETING
Pubblicato il 02-09-2026 - Macchinari e impiantistica in Roma
Key Responsibilities
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Support the definition and implementation of the annual digital marketing strategy for the Italian market.
Build customer‑centric journeys across the Awareness, Consideration, Purchase, Installation, Usage, and Loyalty stages.
Support business growth objectives through demand generation and digital engagement initiatives.
Drive digital transformation projects in collaboration with central and local teams.
Lead Generation & Performance Marketing
Plan, execute, and optimize digital acquisition campaigns across Google Search & Display, YouTube, Meta Platforms, LinkedIn, and Programmatic Advertising.
Monitor and continuously improve key performance indicators (KPIs), including lead volume, lead quality, cost per lead (CPL), conversion rate, and return on ad spend (ROAS).
Website & Digital Platforms
Own the Italian digital ecosystem, including brand websites, campaign landing pages, lead capture tools,
and dealer and installer digital touchpoints.
Continuously improve website performance, user experience, and conversion rates through data‑driven optimization.
Optimize digital content and information architecture to improve visibility across AI‑powered search platforms and search engines, increasing share of voice and related performance KPIs.
Content & Social Media
Develop digital content strategies aligned with product launches and seasonal business priorities.
Coordinate content production with Corporate Digital Teams and external agencies.
Manage the editorial calendar, social media planning, and campaign execution to strengthen brand awareness and customer engagement.
Data Analytics & Insights
Monitor and optimize campaign performance through dashboards and reporting tools.
Analyze customer behavior, campaign results, and market trends.
Translate insights into actionable recommendation