02 set - Italia
Jobgether
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Lead, Growth based in Italy.
This is a high-impact opportunity to build and lead the demand generation function for a fast-growing B2B SaaS business.
You’ll own how prospective customers discover and experience the product across web, search, and paid media.
The role focuses particularly on building awareness and qualified pipeline within larger and enterprise organizations.
As the first dedicated demand generation hire, you’ll define the strategy, establish the operating model, and execute the programs that drive growth.
You’ll work closely with design, sales, and event marketing while shaping creative, campaigns, measurement, and channel investment.
The environment is highly autonomous, brand-conscious, remote-first, and focused on quality, efficiency, and fast execution.
You’ll also be expected to use AI and automation extensively to increase impact and operate more efficiently.
Accountabilities
- Own the overall demand generation strategy, with a particular focus on increasing awareness and pipeline among larger and enterprise customers.
- Lead paid media end to end, including channel strategy, budget allocation, campaign execution, creative direction, and optimization.
- Develop account-based marketing campaigns for enterprise accounts in close collaboration with sales and event marketing teams.
- Own the web experience and collaborate with internal design partners on landing pages, campaigns, and advertising creative.
- Lead search strategy across traditional search and emerging AI-driven discovery experiences, ensuring prospective customers can find the product through both channels.
- Establish clear measurement frameworks and success metrics for demand generation activities, balancing quantitative performance data with sound commercial judgment.
- Build and scale the demand generation function as the first ded
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