C Product Manager
Pubblicato il 02-09-2026 - BenQ Europe in Milano
BenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers’ lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano).
Aumenti le sue possibilità di arrivare alla fase del colloquio leggendo la descrizione completa del lavoro e candidandosi tempestivamente.
The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ.
While responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories),
this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories.
This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels.
Product Lifecycle & Portfolio Management
-
- Own the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase‑in/phase‑out decisions aligned with European and Taiwan HQ direction.
- Develop localised value propositions for each product line, translating global messaging into Italian market‑relevant positioning.
- Monitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements.
- Coordinate product launch plans end‑to‑end: lead the go‑to‑market strateg