Powertrain Aftermarket Product Marketing & Pricing Lead
Pubblicato il 03-09-2026 - Iveco Group in Torino
The Product Marketing & Pricing Manager for Customer Service, within the aftermarket team in the powertrain organization is responsible for developing and implementing strategic marketing plans and pricing strategies to optimise product positioning and maximise revenue within the customer service domain. This role requires close collaboration with sales, operations, lifecycle, purchasing, finance and business development teams to ensure that offerings meet market demands and deliver exceptional value to customers.
Main Responsibilities
- Analyse market trends, customer needs, and competitor activity to inform marketing and pricing decisions.
- Lead Product Committee to define and execute go-to-market strategies for customer service products, ensuring effective launch and promotion within the aftermarket team in the powertrain organization.
- Develop pricing models and strategies to drive profitability while maintaining competitiveness and customer satisfaction.
- Work with cross-functional teams to plan and enroll monthly campaigns with business objectives.
- Monitor and evaluate the effectiveness of sales, pricing policies and promotions, adapting plans as needed.
- Provide training and support to sales teams regarding product positioning and pricing rationale aligned with aftermarket powertrain offerings.
Required Skills & Qualifications
- Degree in Marketing, Business Administration, Economics, or related field.
- Proven experience in product marketing and pricing, preferably in customer service or related sectors.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Excellent communication, negotiation and interpersonal abilities, with experience in cross-functional collaboration.
- Startup mentality: scrappy, creative, drive and passion to be best-in-class
- Customer and result-oriented mindset.
- Good skills in Microsoft Office (Power Point, Excel, ...), excellent skill in Excel will be a plus
- Fluent English; other languages are a plus.
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