Senior Regional Media Strategy Specialist
Pubblicato il 03-09-2026 - BEKO EUROPE in Italia
We are looking for a passionate and experienced Media Sr. Specialist to join our Regional Digital Marketing Team at Beko Europe. This role sits at the intersection of regional, global, local, and partnership media activities-acting as the central coordinator who ensures all parties are aligned, informed, and working together efficiently toward shared campaign goals. Responsibilities
- Overseeing the creation and execution of media campaigns (online & offline) across various channels for our brand portfolio, such as social media, search engines, video, display advertising, TV across Europe.
- Develop and oversee the annual and campaign-specific media plans for region & local specific projects.
- Ensure alignment with the brand's marketing objectives and global guidelines.
- Combine data analysis, technical knowledge, local feedback, and market understanding to manage complex campaigns and meet the objectives.
- Help planning and executing media investments with 4P mindset.
- Developing and implementing the overall digital media strategy for our brands, including defining target audience,
goals, and KPIs.
- Analyzing campaign performance metrics and providing strategic recommendations for optimisations and improvements.
- Presenting campaign performance and strategy updates to senior management and other stakeholders.
- Staying up to date with industry trends and emerging digital technologies to ensure that the company's digital media strategy is innovative and effective.
- Establishing relationships with media partners.
- Collaborating with other teams: such as Global Digital Team, local teams to plan and actively run media campaigns.
- Creating case studies when working with local & global teams.
- Developing media benchmarks for the markets we operate.
- Take an active role pre/post campaign analysis for global & local media investments.
- Managing budgets and timelines for media campaigns working closely with local, regional & global teams.
- Managing the media ag