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Tiktok
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@2026 TikTok
Global Operations
TikTok Shop - Home and Living Key Account Manager Employment Type:
Regular
Job Code:
A240163
Responsibilities We are hiring an entrepreneurial, commercially driven Key Account Manager to win and grow the most important Home and Living brands on TikTok Shop in Italy and across the EU. This is an individual contributor role with a clear dual mandate: the primary focus is acquiring major accounts — signing category-defining Home and Living brands, large established sellers, and strategic merchants that are not yet on TikTok Shop or are under-scaled. A substantial part of the role is dedicated to incubation and long‑term growth — owning these accounts on an ongoing basis, driving sustained growth, and scaling successful partners into additional EU markets. You will operate as a senior commercial owner: opening doors at C‑suite and VP level,
closing partnerships end-to-end, and then continuing to drive those accounts to scale through content, creator, and campaign activation. You must be credible in a boardroom, eager in a pipeline review, and comfortable navigating complex brand organisations that span multiple markets and nationalities.
Role & Responsibilities
Major Account Acquisition:
- Own the acquisition pipeline for priority Home and Living brands in IT and selected EU markets — identify, prospect, pitch, and sign strategic accounts that move category GMV. This is a direct sales mandate, not a wait-for-inbound role.
- Lead end-to-end commercial closings — from first outreach through term sheet, onboarding, and first 90 days of activation. You carry the number; you carry the deal.
- Engage C-suite, and Director-level stakeholders at target brands — Heads of E-Commerce, Digital Directors, Country GMs, DTC leads — and position TikTok Shop as a stra
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