CRM Tech Lead

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Job Purpose

We are seeking an experienced and highly motivated Tech Lead to join the Customer Engagement & Marketing Automation area within the Digital CRM Customer Engagement & Interaction team. The Tech Lead is responsible for leading the technical design, delivery and continuous evolution of Adobe Experience Platform solutions, with a specific focus on Adobe Journey Optimizer, Real‑time CDP and Customer Journey Analytics, supporting MSC’s customer engagement, marketing automation, audience activation and customer journey orchestration strategy. The role focuses on ensuring scalable, reliable and fully integrated Adobe solutions across the CRM ecosystem, maintaining architectural consistency, data quality, platform reliability and alignment with enterprise integration, security and privacy standards.

Working within an Agile SAFe delivery model, the Tech Lead collaborates with the CRM Product Owner, architects, IT teams,



business stakeholders and external partners to translate business needs into technical solutions, support delivery priorities, ensure implementation quality and enable the continuous improvement of MSC’s customer engagement and marketing automation capabilities.

Key Accountabilities
- Lead the technical implementation and continuous evolution of Adobe Experience Platform solutions, including Adobe Journey Optimizer, Real‑time CDP and Customer Journey Analytics.
- Translate business and product requirements into scalable technical designs, ensuring alignment with MSC CRM architecture, data governance, integration standards and delivery priorities.
- Provide hands‑on technical expertise in the configuration, development and optimisation of Adobe Experience Platform components and related MarTech solutions, including journey orchestration, audience management, campaign configuration, data models, schemas, decisioning, integrations, APIs, automation workflo

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7mkc1g