03 set - Turbigo
Axpo Group
Axpo Italia SpA, is a subsidiary of the Swiss Group Axpo AG and one of the main national players operating in energy trading, sales of electric power, natural gas and issuing of energy certificates and quotas. Axpo Italia is accredited by the Italian Power Exchange (Ipex) and the Derivatives Exchange (Idex).
Job Description
Axpo Italia S.p.A. is looking for a Responsible for Digital Marketing with a proven background and solid experience in the role within international and structured companies.
The Responsible for Digital Marketing will report to Communication & Marketing Director, with responsibilities on digital marketing strategies/activities, websites, and platforms for Axpo Italia S.p.A B2B communication.
Main duties
- Design, develop and optimize the B2B digital experience (UX/UI), including website visual identity and all key digital touchpoints (website, platforms, customer area and digital customer journey)
- Collaborate closely with internal teams (Brand & Media, Marketing, Sales, IT) and Headquarters to define platform requirements,
deliver digital projects and ensure alignment with Digital Corporate Branding and communication guidelines
- Manage and continuously update digital platforms, including content strategy (SEO/GEO), website optimization, evolution of online services, and promotion of company content and storytelling
- Monitor and analyse digital performance (KPIs, analytics, digital sentiment), supporting B2B lead generation and identifying market trends and improvement opportunities through competitor analysis
- Act as a key point of contact for Business Units, supporting B2B digital promotion initiatives and ensuring consistency and effectiveness across activities
- Coordinate operational and administrative aspects of digital marketing activities (vendor management, budget tracking, purchase orders, contracts and content usage rights)
- Ensure all digital activities and platforms comply with internal policies, brand standards, group guide
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