03 set - Italia
Anonymous
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Europe e Commerce Senior Manager The purpose of this position of Senior Manager, Europe e Commerce is to lead the development and accelerated penetration-led growth of Europe e Commerce channel, with accountability for development and implementation of overall online routes to market strategy, visibility to capture business potential at best cost aligned with BIC strategic goals and operational capabilities. Main Responsibilities / Tasks Build and lead EU e Commerce channel strategic planning to develop sales, visibility and conversion across Pure Players, Omni Channel, B2 B and Marketplaces, with an efficient and scalable approach across the region. Be accountable for the overall EU e Commerce P&L;, defining key investments and overseeing channel profitability.
Proactively and collaboratively work across the Company and with Digital CST to determine overall e Commerce strategy and the strategic role of the channel for each category, acting as the e Commerce EU expert to inform or influence key decisions with competence and vision. Define key growth enablers, leading or collaborating to their accomplishment through cross-functional cooperation with regional and Group stakeholders: e Commerce assortment strategy and optimal range development (and simplification), converging BIC strategic priorities, online shopper needs and customers' specificities, with an incremental focus on Price-Pack-Architecture. Price and Promo strategy evolution and execution Content management, media/branding strategy execution and overall digital operation excellence Best route-to-market, structure, capabilities, data management/tools and key partnerships implementation Lead growth in Amazon, key EU
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