DIGITAL MARKETING
Pubblicato il 03-09-2026 - Altro in Italia
TheDigital Marketing will join the Marketing Italy Team on a fixed-term contract and will play a key role in supporting the definition and execution of the digital marketing strategy for the Italian market, contributing to the growth of Ariston Group brands across heating, water heating, air conditioning, and service businesses.
The role supports customer acquisition, lead generation, brand engagement, and customer retention through an integrated digital ecosystem that combines media, content, marketing automation, dealer engagement, and data analytics.
Working closely with Product Marketing, Trade Marketing, Sales, Service, CRM, Corporate Digital Teams, and external agencies, the Digital Marketing Specialist helps ensure a consistent and effective customer journey across all digital touchpoints while contributing to the achievement of business objectives.
Key Responsibilities
Support the definition and implementation of the annual digital marketing strategy for the Italian market.
Build customer-centric journeys across the Awareness, Consideration, Purchase, Installation, Usage,
and Loyalty stages.
Support business growth objectives through demand generation and digital engagement initiatives.
Drive digital transformation projects in collaboration with central and local teams.
Lead Generation & Performance Marketing
Plan, execute, and optimize digital acquisition campaigns across Google Search & Display, YouTube, Meta Platforms, LinkedIn, and Programmatic Advertising.
Monitor and continuously improve key performance indicators (KPIs), including lead volume, lead quality, cost per lead (CPL), conversion rate, and return on ad spend (ROAS).
Website & Digital Platforms
Own the Italian digital ecosystem, including brand websites, campaign landing pages, lead capture tools, and dealer and installer digital touchpoints.
Continuously improve website performance, user experience, and conversion rates through data-driven optimization.
Optimize digital content and informatio