User Acquisition Manager

03 set - Italia
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About the Role
We are looking for a Junior User Acquisition Manager who will participate in daily growth marketing activities and operations on SnapChat . The ideal candidate is self‐motivated, self‐driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability. You will work directly inside ad accounts every day across various funnels, based on strategy and planning, launch and optimize campaigns, make performance analysis and apply relevant changes that will facilitate metric improvements. Results, efficiency and ROI are the primary measures of success. If you are excited about managing budgets, regions and driving measurable growth this role is for you.
Key Responsibilities
Execute and optimize sales campaigns across SnapChat, covering multiple funnels, including worldwide and standalone segments
Keep on track of adapting relevant creative sets to the campaigns, optimize ad sets with bids and budgets and applicable ad combinations
Take full control and ownership of testing creatives generated for SnapChat and also adapt from Meta,



analyze ad performance, deliver reporting, and identify key trends and insights
Deeply analyse the testing creative tendencies, identify winners, locate them individually in new campaigns and in existing ones for optimisation
Analyse cohort performance, create dedicated campaigns for genders, age segments, interest based ones
Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids
Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching
Develop custom and lookalike audience campaigns, create campaigns based on interests
Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
Ensure disciplined execution across accoun

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