03 set - Italia
Ing Banking
ING Bank N.V.
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is looking for a Digital AnalystActivities:As a Digital Analyst, you will turn use behaviour and funnel data into clear, actionable insights that drive continuous conversion improvement across our web & app channels both in acquisition and in-life.You will work in a multidisciplinary team of analytics, performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.You combine strategic vision with hands‐on action: you know how to push for quick wins while also laying the foundation for long‐term structural growth.Responsibilities:Acquisition funnel analysis identifying drop off points and opportunities for improvementsCo-hold tracking/tagging strategy through fundamentals (events, conversions)
and implementationStudy on page user behavior preparing the session recordings hit maps click buttons to uncover friction points and usability issues backupTranslate data and behavioral insights into clear actionable recommendation for the Content Marketing SpecialistsPartner with the performance and commercial leader to analyse paid traffic quality and its impacts on downstream conversionBuild and maintain recurring dashboards and reporting track funnel health and conversion KPI's over timeSupport the design of A/B tests by providing data data backend hypothesis and post test analysisRequired skills:Experience of at least 5 years in the roleAbility to manage critical situations through good decision-making skillsDegree in field Digital Marketing, Statistics, Engineering, EconomicsKnowledge of the English languageKnowledge of analysis in user digital behaviour (APP&WEB;)Knowledge of the following software: Adobe Analytics, Amplitude, Optimizely CMS, HojtarùContract offer:Working conditions: Permanent employment contractWorking hours: Tempo pieno (37 hours per week)Ap
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