Omnichannel Shopper Marketing Lead

03 set - Italia
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Barilla Group in Parma is seeking a Shopper Marketing Pasta & Condiments Manager to lead shopper-centric growth across Pasta & Condiments, strengthening brands and driving category expansion.
You will define and implement omnichannel strategies based on shopper insights, translating them into actionable plans that boost sales and conversion across major retailers, working with Trade, Marketing, Sales, Digital Commerce and Global teams.

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