03 set - Milano
ING Bank N.V. Milan Branch
Job Overview
At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line. This is a unique opportunity to drive Italy's digital sales growth and be part of the Growth & Digital Sales Team.
Dato l'elevato interesse per questa posizione, la preghiamo di candidarsi tempestivamente se il suo profilo è in linea con il ruolo.
Responsibilities
- Drive customer growth and commercial impact for Business Banking Italy through best‐in‐class paid media.
- Own the end‐to‐end performance strategy, from demand creation to conversion, across all paid channels.
- Combine strategic thinking, hands‐on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market.
- Collaborate closely with teams across data & analytics, UX, branding,
CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.
- Own full‐funnel paid media strategy & commercial impact.
- Define and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact.
- Drive execution excellence across the full campaign lifecycle; ensure best‐in‐class set‐up, tracking, optimisation and continuous performance improvement across audiences, creatives and bidding strategies.
- Lead and challenge agency performance with clear governance.
- Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.
- Build a data‐driven and AI‐enabled performance engine; translate data into action, implement AI‐driven workflows and automation, and optimise the balance between smart automation and manual control.
- Drive experimentation, innovation & new channel growt
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