Brand & Product Lifecycle Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7mrqnk

Main activities
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- Master and formalize the Brand Maintenance and Animation Lifecycle strategy (the frequency of changes), innovation themes, product content, services aligned with Brand positioning.
- Define the economic data by interfacing between Product Animations (volumes & selling prices)
- Coordinate launches until full profitability for all geographical areas and over the entire lifecycle.
- Animate a cross‐functional working group including decision‐making meetings with specific insights about customer needs to ensure consistency in definition & implementation.
- Conduct competitive research & diversity (commercial)



studies to identify trends.
- Define new product features to be tested by technical departments. xivgfpx
- Continue with Product Referential teams, design technical definitions for new Marketing‐Product objectives. Respect specific costs & timing targets Ensure follow-up of mid‐life launch projects

Behavioural skills
- Leadership
- Creativity, curiosity & initiative
- Dynamism & Enthusiasm
- Like to work in a team
- Intercultural open‐mindedness

Technical skills
- Fluent in English
- Project Management
- Digital
- Excell

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7mrqnk