03 set - Italia
Pernod Ricard
If you recognize yourself in the description below, don’t wait to apply
The Channel Trade Marketing Manager On Trade is responsible for designing and delivering the channel activation strategy across the Pernod Ricard portfolio. Acting as the key Trade Marketing reference for Brand Marketing and Procurement, the role ensures brand strategies are translated into effective trade executions. This includes defining trade touchpoints, developing impactful POS materials, designing incentives and promotional mechanics, and driving brand visibility across all segments, from premium to ultra-premium.
Act as Trade Marketing reference for Brand Managers, ensuring alignment on brand strategies and investment cycles.
Define and map optimal trade touchpoints across brand clusters (core, premium, high-end).
Drive the localization and amplification of national campaigns and key events within the On-Trade channel.
Develop product catalogues and sales toolkits to support Customer Trade Marketing and Sales teams.
POSM development, sourcing & brand identity
Lead the end-to-end development of POS materials and visibility assets.
Optimize tools across brands with an efficiency and effectiveness mindset.
Collaborate with Procurement on vendor management, cost optimization, and production timelines.
Ensure consistent application of brand identity across all trade assets.
Design promotional mechanics, incentives, and activation toolkits for wholesalers and outlets.
Ensure alignment with Customer Trade Marketing and Trade Advocacy teams.
Develop activation guidelines for innovations, limited editions, and cross-brand initiatives.
Business planning & governance
Contribute to the Integrated Business Planning process, aligning trade marketing inputs with commercial priorities.
Support brand owner presentations, highlighting local opportunities and market dynamics.
Financial & budget management
Manage the assigned Trade Marketing budget, including POS and incentives.
Monitor A&P; spending,
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