03 set - Roma
The Tour Guy
ppThis is a b6-month fixed-term /b position with possibility of extension based on performance and business needs. /ph3Our Company: /h3pWe are bThe Tour Guy /b , provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated. /ph3The Candidate: /h3pA curious, commercially minded professional with a few years of e-commerce experience and a strong interest in tourism. You naturally ask why a product is, or is not, selling and look beyond price for the answer. You understand how visibility, positioning, content, reviews, availability, and customer experience influence performance. /ppYou are comfortable working with e-commerce metrics such as product views, conversion rate (CVR), add-to-cart rate (ATC), bookings, and margin. You do not need to be an advanced data analyst, but you understand what these numbers mean, why they matter, and how to use them to make better decisions. /ph3Desired Experience (Skills): /h3ulli2+ years working in e-commerce, category management, merchandising, product management, or digital marketing /lili2+ years working in tourism, hospitality, or local travel services /liliExperience analyzing and improving the performance of online products /liliExperience working with CMS platforms such as TourCMS, Bokun, or WordPress /li /ulh3Desired Skills/Applications: /h3ulliCurious and commercially minded, with a strong problem-solving approach /liliUnderstanding of e-commerce metrics, including CVR, ATC, traffic, bookings, and margin /liliProficiency in Excel, including VLOOKUPs and pivot tables /liliFamiliarity with WordPress or other CMS platforms /liliStrong supplier negotiation and relationship-management abilities /li /ulh3Responsibilities Qualifications: /h3h3Development Optimization of Experiences: /h3ulliAudit existing categories and identify missing products, overlaps, and underperformers /liliGrow the portfolio strategically by selecting products based on customer demand, market gaps,
and commercial potential /liliBuild relationships with local suppliers and negotiate competitive pricing and terms /liliImprove product performance by reviewing content, imagery, positioning, reviews, availability, pricing, and customer experience /liliIdentify exclusive, differentiated, or high-converting experiences that support business goals /liliBenchmark products and pricing against direct competitors and OTAs /li /ulh3Product Lifecycle Management: /h3ulliManage product listings in our CMS, ensuring pricing, logic, availability, content, and visuals are accurate /liliOwn the backend setup and QA of experiences for launch readiness /liliEnsure every newly published product reaches a minimum of 100 product-page views per month /liliWork with merchandising and marketing to increase product visibility across category pages, search results, campaigns, content, cross-selling placements, and other relevant channels /liliMonitor views, CVR, ATC, bookings, reviews, cancellations, and margin to identify performance issues /liliProactively test improvements and elevate products that continue to underperform /li /ulh3Strategic Planning Execution: /h3ulliUse booking data, customer behavior, reviews, competitor research, and market trends to guide category decisions /liliDetermine which products are ready for additional marketing or paid advertising support /liliBuild category growth plans that define what products should be added, improved, promoted, or removed /liliCollaborate across CX, marketing, merchandising, and operations to ensure smooth launches and strong product performance /liliTrack regional tourism trends and translate them into specific product opportunities /li /ulh3What we offer: /h3ulliMeal vouchers (€7 per day) in accordance with internal company policy /li /ulpAt The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law. /p /p #J-18808-Ljbffr
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