Digital Manager
Pubblicato il 03-09-2026 - Randstad Professional Italia in Pavia
We're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand.
The Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands‑on oversight of delivery across local and centrally managed platforms.
Key responsibilities
- Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements.
- Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms.
- Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up.
- Coordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders.
- Assess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations.
- Oversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance.
- Use quantitative and qualitative insights to identify experience gaps,
content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives.
- Support the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints.
- Prepare client‑facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations.
Tools and platforms
- Adobe Experience Manager (AEM), including page and component workflows
- Digital Content Management (DCM) tools
- Dynamic Yield for personalization and CRO collaboration
- GA4, Adobe Analytics and Contentsquare for website and experience analysis
- Microsoft 365 and project-management / ticketing tools such as Jira, Confluence or equivalent
Experience and qualifications
- 5+ years of experience in digital strategy, website management, digital project management or digital consulting, preferably in an agency or complex international environment.
- Strong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO.
- Experience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities.
- Confidence in client‑facing communication, workshop facilitation, presentation and stakeholder management.
- Working knowledge of AEM-based ecosystems and data-informed optimization tools.
- Fluent written and spoken English; automotive, mobility or e-commerce experience is a strong advantage.
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