Digital Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7mx1xy

ppWe're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand. /p pThe Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands‑on oversight of delivery across local and centrally managed platforms. /p h3Key responsibilities /h3 ul liAct as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements. /li liCoordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms. /li liManage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up. /li liCoordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders. /li liAssess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations. /li liOversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance. /li liUse quantitative and qualitative insights to identify experience gaps, content opportunities and areas for website improvement,



working with the CRO and Web Analyst on personalization and optimization initiatives. /li liSupport the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints. /li liPrepare client‑facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations. /li /ul h3Tools and platforms /h3 ul liAdobe Experience Manager (AEM), including page and component workflows /li liDigital Content Management (DCM) tools /li liDynamic Yield for personalization and CRO collaboration /li liGA4, Adobe Analytics and Contentsquare for website and experience analysis /li liMicrosoft 365 and project-management / ticketing tools such as Jira, Confluence or equivalent /li /ul h3Experience and qualifications /h3 ul li5+ years of experience in digital strategy, website management, digital project management or digital consulting, preferably in an agency or complex international environment. /li liStrong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO. /li liExperience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities. /li liConfidence in client‑facing communication, workshop facilitation, presentation and stakeholder management. /li liWorking knowledge of AEM-based ecosystems and data-informed optimization tools. /li liFluent written and spoken English; automotive, mobility or e-commerce experience is a strong advantage. /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7mx1xy