Trade Marketing & Business Insight Manager
Pubblicato il 03-09-2026 - Wella in Milano
About The Role
As part of the Trade Marketing team, the Trade Marketing & Business Insights Manager is responsible for defining the go-to-market strategy for indirect and B2C channels and elevating decision-making through advanced analytics, reporting systems, and data-driven insights. The role acts as a key driver in building modern reporting infrastructures and translating complex data into actionable business recommendations, enabling commercial excellence across the organization.
Key Responsibilities
- Define the strategy and Go-to-Market approach for indirect and B2C channels
- Define financial frameworks and trade terms for wholesale and distributor contracts (B2B)
- Lead sales and cost forecasting processes, ensuring accuracy and continuous improvement
- Analyze customer and channel performance to identify growth opportunities and risks
- Set and monitor quarterly targets for Sales Representatives based on data-driven insights
- Manage and allocate commercial budgets, optimizing ROI across initiatives
- Design and implement advanced reporting systems and dashboards to support decision-making
- Drive automation and evolution of reporting tools, improving data accessibility and efficiency
- Translate complex data into actionable insights to support negotiations and business reviews
- Prepare and present high-impact business reviews for local and global top management
Qualifications & Skills
- 5–6+ years of experience in Business Intelligence,
Business Insights, Trade Marketing Analytics, or similar roles
- Strong analytical mindset with experience in building dashboards and reporting systems
- Advanced Excel skills; knowledge of BI tools (e.g. Power BI, Tableau or similar) is a strong plus
- Experience working with large datasets and translating data into business insights
- Strong commercial acumen and ability to influence business decisions
- Experience in cross-functional environments (Sales, Finance, Supply Chain)
- Strong ownership and problem-solving attitude
- Teamwork and stakeholder management skillsFluency in English
Equal Employment Opportunity
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace creates stronger organizations and extraordinary results.
Minimum Salary: 51.500€
The compensation indicated in this job posting represents the starting point for the position.
The final remuneration will be determined based on the selected candidate’s experience, skills, and qualifications, in accordance with applicable EU pay transparency and pay equity requirements.
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