Lead Category Strategist

04 set - Lombardia
Joybuy

Responsibilities:Select the best brands and products for designated categories(Local Food/ FMCG); Implement team-crafted strategies to support an ever-expanding customer base and ensure an optimal shopping experience; Lead the full implementation cycle for new brands and products, including sourcing, vendor negotiations, product selection, launch, and ongoing management of sales, inventory, pricing, and promotion strategies; Build and enhance category storefronts, optimizing sub-categories at product and/or brand level; Collaborate cross-functionally to improve brand pages, category pages, product listings, and search functionalities for seamless navigation and better product discovery; Work with suppliers and the marketing team to plan and execute promotional campaigns, maximizing impact on sales and customer engagement; Continuously monitor and optimize category-specific metrics (e.G.,



conversion rates, margin, user traffic) using data-driven insights to drive ongoing improvements; Analyze customer feedback, behavior, and preferences within the category to identify areas for improvement and growth opportunities.Qualifications:Bachelor's degree or above with pproximately 5 years of experience in retail merchandising as a category manager or in commercial marketing; e-commerce industry experience preferred. candidates with brand-side Go-to-Market (GTM) experience are also welcome; Proven experience in contract negotiation, vendor relationship management, and driving category growth; Proficiency in Excel and business intelligence tools; Fluent in English.

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