Performance Marketing Specialist
Pubblicato il 04-09-2026 - Azienda riservata in Bolzano
Performance Marketing Specialist - Emerging Brands & Markets
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The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
We are looking for a data-driven performance marketer who wants to grow with us — and who isn't afraid to move to the mountains to do it. Based in Bolzano, South Tyrol (one of Europe's most stunning alpine regions), this mid-level role sits at the intersection of paid media, SEO, and analytics. You'll drive customer acquisition for our emerging brands — Wild Country, LaMunt, Evolv,
and Blackroll — and lead performance initiatives in high-potential markets including the United States and Poland. You'll work closely with external agencies, internal brand teams, and international stakeholders across a fast-moving, multi-brand digital commerce environment.
Tasks & responsibilities
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- Own and coordinate paid media campaigns across Google Ads, Meta Ads, and affiliate channels — from briefing agencies through to daily performance monitoring
- Analyze campaign data daily: spot trends, flag anomalies, identify growth opportunities, and act on them
- Drive acquisition KPIs — ROAS, CPA, CTR, CPC, conversion rate — with a clear focus on measurable outcomes
- Support SEO performance across emerging markets: technical and on-page optimization, keyword research, SERP monitoring, and agency collaboration
- Manage affiliate marketing activities to support revenue and new customer acquisition
- Build